Meet Luma, your AI art director
Luma owns your visual direction — styling, palette, mood, and composition — and guides every Pixro generation so your photos, videos, and ads always look like they came from one brand.
What Luma does
An art director for everything your brand generates
Luma is the taste layer on top of Pixro. She decides how things should look and holds every asset to it.
Visual direction
Sets the look and feel for every asset — composition, framing, and mood — so nothing ships off-vision.
Styling & palette
Defines the colors, styling, and materials that express your brand, and applies them everywhere.
Brand consistency
Keeps every SKU, campaign, and channel visually coherent so your storefront feels like one brand.
Moodboards & references
Turns your references and brand cues into a clear, repeatable art-direction system.
How Luma works
From your brand to on-brand output
Share your brand
Add your brand guidelines, references, or a few hero images so Luma can read your visual language.
Luma sets the direction
She defines palette, styling, mood, and guardrails as a reusable art-direction system.
She directs the tools
Luma steers Pixro's photo and video generation so every output matches the direction.
Consistent at scale
Every asset ships on-brand — across every product, campaign, and channel.
What Luma directs
One visual direction, every format
Luma steers Pixro's creative tools so each one produces work that matches the same look.
Luma works with your full AI crew
She hands off to specialists — a strategist, a photographer, a video editor, and more — so briefs turn into finished, on-brand campaigns.
Everything you need to know about Luma
Luma is Pixro's AI art director, one of the specialist agents in your AI creative crew. She owns your visual direction: the styling, color palette, mood, and composition that make every asset look like it came from one brand.